our philosophy
Product Pages are your Front DoorWe are relentlessly driven by one concept:
Customers visit you digitally before you ever meet.
We exist to optimize your online product experience.
We make sure every visit is successful,
for you and your customers.
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Product experience is the nexus of product content, product data, content strategy, user-centered design & digital experience. prodx can help you level-up.
b2b is online now
Numbers Don’t Lie
Prospects and customers come to your product pages at every phase of the customer lifecycle. They want detailed product information and want to interact as they do on consumer sites. Your digital product experience affects awareness, consideration, and hit rate.
%
of B2B buyers make a purchase decision based solely on digital
%
of B2B purchases influenced by digital
%
of the way into the purchase process before B2B buyers speak with a sales rep
%
minimum increase in conversions when using chatbots in place of forms
%
more revenue from chatters than non-chatters
%
of B2B buyers are millenials
Why work with prodx?
Our Core Values
01. practical
We're not academics. We speak your language, and we've all worked in your roles and walked in your shoes. We've been to this rodeo. We've managed product content strategy, product data and product taxonomy for B2B companies. We never give you advice that you can't implement.
02. evidence-based
We base our content strategies and recommendations on facts - not opinions - which we collect from your data, our analysis of your product experience, and our studies of your people and your customers. We use those same sources to measure how well we are doing on your behalf.
03. trustworthy
We've earned the trust of our clients by keeping the promises we make. We deliver on-time, on-budget, every time. We pride ourselves on being the green swimlane. We teach you to fish, so you never hire us twice for the same work. We help you up your game.
Paul Wlodarczyk
Managing Partner & Founder
paul@prodx.digital linkedin/in/paulw
Paul is an industry-recognized digital and content strategist, currently focused on product content as an accelerant for B2B digital transformation. Paul leads enterprise projects, assuring that clients achieve and sustain measurable results from their digital programs. Paul develops strategy and approach, working closely with executive sponsors to align business and technical perspectives.
Paul brings over 30 years’ experience in business management, advisory, technology, and service and support operations, with deep technical expertise in product lifecycle management, digital experience, and knowledge management. Before founding prodx, Paul led digital practices at Dakota Systems, Earley Information Science, Just Systems, Blast Radius, and Xerox Global Services, and led the business analytics practice at Northpoint Business Advisors.
Paul has led multi-year content strategy programs supporting enterprise-wide transformations at Agilent Technologies, CommScope, Polaris, TE Connectivity, Honeywell, Grainger, 3M, Amgen, Lowes, Amway, Staples, Intrawest Travel, and The World Bank. Each of these reference clients now has sustainable and measurable digital content operations.
Paul has led and designed award-winning knowledge management programs for such diverse organizations as Allstate Insurance, Xerox Corporation, Applied Materials, Aerospace Corporation, SpaceX, J&J Janssen Pharmaceuticals, FedEx, and Marsh & McLennan. Paul has worked for three companies listed on KM World’s 100 Companies that Matter. In 2015 the Allstate knowledge management project won the KM World's Reality Award.
Paul is a sought-after speaker and regularly contributes to industry forums including B2B On-line, KM World, Gartner, Intelligent Content, AIIM, CIDM, LavaCon, and the Society for Technical Communications. Paul was named among the Top 200 Content Strategists by LavaCon.
Paul earned an MBA in strategy and finance from the William E. Simon School of Business, and a BA in Psychology and Cognitive Science from the University of Rochester.
- Digital Content Strategy
- Business Analysis
- Change Management
Get In Touch
(844) 776-3947
(844) PRODX-HQ
info@prodx.digital