OUR SOLUTIONS
Product Data Quality ServicesProduct Data doesn’t need to be a mess.
Improve your internal capabilities.
Accelerate your PIM and MDM programs.
Ask us how to get started
Schedule a Free Planning Session
We teach you to fish. prodx will improve your company’s capacity to create, publish, and maintain complete and accurate product data. We help you define and implement PIM, MDM, DAM, and product data business processes, operations workflows, and governance. When you need more speed or capacity, we work together to help your teams get it done.
Most B2B manufacturers don’t have skills, processes, technology, and best practices in place to create and maintain high-quality product data. Just putting a Product Information Management (PIM) or Master Data Management (MDM) system in place doesn’t solve this.
Fortunately, you don’t have to figure things out on your own. The team at prodx has helped dozens of B2B manufacturers and distributors implement product content and data management technologies, processes, and governance.
The prodx approach is to get your team up to speed as quickly as possible so that YOU do the work. We are the accelerant. We lay out a programmed approach for your data and product teams to follow. We teach your teams the skills and knowledge they need to create quality product content. We work alongside your people to show them how it’s done. We motivate your product teams to work in new ways and adopt new technologies. We show you how to measure business results to maintain the momentum.
Solutions
Our Recipe +
Your People =
Quality Product Data.
Fast.
Whether you are new to digital or have been managing an online catalog for years, prodx can improve your product data quality to drive leads and revenue.
With our proven approach, we can guarantee results. On time. On budget. Every time.
MARKETPLACE RESEARCH
prodx looks at your VOC, analytics, competitors, and distributors to understand what product data matters to customers.
PRODUCT HIERARCHY
prodx analysts define and test product hierarchies and categories for data management and website navigation.
classify products
prodx analysts work with your product experts to assign products to categories.
PRODUCT ATTRIBUTES
our analysts define product attributes for every category based on research & best practices.
NORMALIZE DATA
prodx works with your data team to convert legacy data to the new attribute design, and fill in the gaps.
data governance
Our consultants work with your data and product teams to design data governance that works.
TYPICAL RESULTS
Better Process Drives Better Results
Better processes result in higher quality data. High-quality data drives search, digital, and commercial performance. These are typical results for our B2B manufacturing clients.
Operational Efficiency
%
Faster Time to Revenue
Product Data Quality
%
or higher Attribute Fill Rate
SEO Performance
%
More Product Page Search Landings
Digital Performance
%
Higher Conversion Rate
Revenue Performance
%
Higher Revenue across DIGITAL Channels
CLIENT Testimonial
“prodx used maturity models to compare where Agilent was today and where we wanted to be. They showed us how product data and taxonomy projects impacted our competitors. They did a good job of framing the problem in terms of what customers are trying to do, and what our competitors are doing.”
Michael Conant
former Director of Digital Strategy
Agilent Technologies
actual client VOC findings
The top reason for visiting your website is product research
Nearly half of this client’s visitors were looking for detailed product specs while researching prior to purchase.
Here’s what their customers had to say about product data before we implemented a product data quality program:
- “Product information is not sufficient for technical evaluation.”
- “Difficult to find spare parts and consumables for my product.”
- “Product categorization is not clear.”
- “More detailed technical specs are needed to make comparisons easier.”
- Research a product before purchase 48%
- Place an order 15%
- Learn how to use the product 10%
- Register for training class 9%
- Find product upgrade 5%
- Troubleshoot a problem 4%
Our Clients
Trusted by the
Fortune 500
prodx has over 50 years of collective experience designing digital product content strategies for B2B manufacturers and distributors in engineering- and science-intensive industries such as laboratory instruments and equipment, chemicals, telecom and networking equipment, genomics, biotechnology, pharmaceuticals, medical devices, automotive and heavy equipment, environmental controls, security systems, electronic components, semiconductors, industrial supply, and construction supply.
We're not just consultants - we've worked in industry. We understand engineering, product lifecycle, and product-to-market processes. We have hands-on experience with the gamut of content and data technologies including PLM, ERP, PIM, DAM, MDM, CEM, CRM, ABM, SEO, and EDI.
We are industry-recognized content strategists. We have satisfied clients who are willing to share their stories and speak with you about how we helped them succeed.
CLIENT Testimonial
“prodx was able to communicate information in different ways until every individual in the product and data teams fully understood the purpose of the program, and was able to buy-in to the change.”
Victoria Manassero Maat
former Director, Content Center of Excellence
Agilent Technologies
Learn more about product data quality
Contact us to explore how prodx can design a product taxonomy to improve your product data to drive more traffic, conversion, and revenue.
Contact Us
(844) 776-3947
(844) PRODX-HQ
info@prodx.digital
Schedule a Meeting
with Paul: drift.me